@conference{hendrix_sgi_14,
  year = 2013,
  title = "Experiential Learning in the IB Classroom: Simulations and Role-playing",
  booktitle = "Academy of International Business (AIB)",
  author = "B. Janavaras and S. George and M. Hendrix",
  keywords = "Buisiness BES GMMSO4 consultancy Education Personalization SGI",
  #   url = "files/el_ml_2013.pdf"
}